Religious Marketing Email

For this assignment, I was tasked with creating an email campaign to sell a DVD sermon series. I was instructed to focus specifically on the header and email subject line to get a high open rate, so I worked to ensure that the copy I wrote would catch your eye. 

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Dear Friend,

I have a personal interest in reclaiming the letter “F”. My initials are “F.S.” and I’ve been the brunt of too many jokes when I write “F. Santora.” The culture of crude has hijacked the letter “F” so that it stands for something that has no dignity in it whatsoever, and I think it’s about time that we reclaim the letter “F” and put it back at the core of Christianity.

The real “F Word” is forgiveness. Isn’t that why we got involved in this thing called Christianity? Isn’t it because you and I had a debt that we couldn’t pay, and Jesus paid a debt that he didn’t owe? Isn’t it because you and I were separated from God by sin?

Romans 12: 17-18 (ESV) says a lot about forgiveness:

“Repay no one evil for evil, but give thought to do what is honorable in the sight of all. If possible, so far as it depends on you, live peaceably with all.”

What the bible is teaching is that forgiveness is giving up your right to hurt somebody for hurting you. Forgiveness is unnatural. It’s not the first thing that comes to our mind when somebody hurts us. The first thing that comes to our mind when somebody hurts us is how we’re going to hurt them back. But what the scriptures tell us is that obeying God is more worthwhile than acting out on our emotions.

What many people don’t understand is that forgiveness is not necessarily reconciliation. Sometimes it is necessary to move on from being in someone’s life once forgiveness happens. And while some people feel that to forgive and forget is unfair, it isn’t. Forgiveness is not giving up on justice, but appealing to a higher court. Forgiveness is not weakness, but rather, the ultimate portal to power. When we forgive someone, we are waiving our claim to anger, and giving God the power.

When we forgive, we are showing the power of God in our lives as a witness to His saving grace. Forgiveness is the privilege we have to preach the gospel.

What I want for the church and for everyone is for forgiveness to be the new standard. If the church is a computer or cell phone, I want forgiveness to be the new operating system (or “O.S.”). Jesus didn’t come to raise the standard, but to change the system. He gave us not a new forgiveness app to download into our life and pop open every now and again, but a new O.S. that we have to place into our hearts. That needs to be the operating system of Christianity, because if forgiveness is not the backbone of who we are, our life in the kingdom will malfunction.

Forgiveness is a biblical commandment. We are called to release the hurt and pain of the past, and walk in the power of God’s grace and forgiveness. I want to invite you to learn more about the benefits of forgiveness in this teaching series called the “The Real F Word”. I believe it’s just what you need to move past barriers you are experiencing today.

The series includes the sermons: The New OS, It's All About The Lens, Nothing Can, and Forgive Yourself.

Each message in this series is designed to break you free from discouragement and bitterness, and it can be yours for your love gift to the ministry today of just $20 or more. Accept the gift of forgiveness from the one who gave all, learn to forgive your enemies, and learn to live a peaceful life.

Remember, with Jesus, you are destined to win!